Hand out and hang about

It's nice to have something to leave behind with people when you first meet them (back when people met people). Working in print I always had nice business cards, unusual and well made, and people often remarked upon them.

Just before the first lockdown I moved to Edinburgh and finally started to get out and about. I wanted something to leave behind when I met people that didn't just end up in a drawer.

Whilst unpacking I found a bunch of swimming badges, a fossilised fish and a signed photo of Barry from EastEnders (that's how he signed his name). Amongst my box of trinkets I found my Uncle's Origami book. I had a flick through, then went on YouTube (pictures good, moving pictures better) and found something simple.

What I made, which is now mostly in my drawer, is below...

Ignited Crane - You can print at home (link below) & fold instructions here

Crane A5 MK
Download PDF • 5.74MB

I like to produce marketing materials working back to front, considering the cost of production first and then how to maximise the design to create the most impact... In this instance I wanted a thin, uncoated, A5 size handout that didn't look like a flyer; that looked premium and design lead.

Origami paper is normally square (not ideal for production) on super thin paper (not ideal for looking premium) and coloured on one side only (not ideal for communication). I used the top 3rd of the A5 to write out my basic information, knowing its likely to get thrown away, and included the company name in the main design so people can always google Ignited if they forget. In order to get this to appear correctly I made a blank crane with some spare paper and drew on where I wanted the text ad design to go. The handout folds to 1/3rd A5 to handout.

Some thoughts on Business Cards

A handout needs to include your contact details, it needs to be branded and not too big so you can carry them around and people can store them... "that sounds like a business card" right?.

Right - we all have business cards because people ask for them, and they fit in a wallet or pocket, albeit not very happily. They often end up in a draw and are forgotten about. The best hope is that they are used as a reference to your contact info or website and they can grab further details from there.

These cards are a physical representation of your business so they need to reflect your identity.

Brand Appropriate - If you sell sustainable organic baby clothes then a foiled plastic card that costs £2 each probably isn't the way to go.

Economical Luxury - Companies spend hundreds and thousands on business cards for staff that will never hand them out. Designers insist that using custom techniques and expensive materials are necessary because they are needed to realise their vision.

The trick is to design with production and purpose in mind. Production techniques can be grouped together with the right preparation, so you can achieve great results at a fraction of the cost. If cost is no issue, then great but use the savings to spend in other ways. To find out more about this give me a call or drop me an email.