A handout that hangs about
Updated: Feb 1
It's nice to have something to leave behind with people when you first meet them (back when people met people). Working in print I always had nice business cards, unusual and well made, and people often remarked upon them. But nobody displays them or shows them off around the office. When I finally moved to Edinburgh and started to get about I wanted something to leave behind. Whilst unpacking I found a bunch of swimming badges, a fossilised fish and a signed photo of Barry from Eastenders. Amongst my box of inherited trinkets and great personal achievements I found my Uncles Origami book. I had a flick through and then went on youtube (pictures good, moving pictures better). I made a blank crane with some spare paper and drew on where I wanted the design to go. The handout itself is 1/3rd A5, images and links below:
Ignited Crane - You can print at home (link below) and instructions here
A handout needs to include your contact details, it needs to be branded and not too big so you can carry them around and people can store them... "that sounds like a business card" right?.
Right - we all have business cards because people ask for them, and they fit in a wallet or pocket (albeit not very happily). They often end up in a draw or a file and are forgotten about. The best hope is that they are used as a reference to your contact details or website and they can grab further details from there. These cards are a physical representation of your business so they need to reflect your brand identity. If you sell sustainable organic baby clothes then a foiled plastic card that costs you £2 each probably isn't the way to go. Companies spend hundreds and thousands on business cards for staff that will never hand them out. Designers insist that using custom techniques and expensive materials are necessary because they are needed to realise their vision. The trick is to not get wedded to a style, and design for production not the other way around. Techniques can be grouped together with the right preparations, so you can achieve great results at a fraction of the cost. If cost is no issue, then great, use the saving to spend in other ways. To find out more about this give me a call or drop me an emails.