Fitness Life Collective
Identity, Website and Print for a Fitnees Professional Network. The website is still in development but below are some previews.
Service
Identity & Branding, Print, Digital & Web
Client
Fitness Life Collective
Comments
"Cards arrived today. Honestly look brilliant"
Creating an Identity for a fitness networking company began with the ideas of membership, ownership and place. Each member of the collective is unique, but also integral to the company's function. The logo is made up from a collection of avatars assigned to each member that they can keep forever.
The website is initially focused on encouraging sign-ups to, and contributions from, the community.
The website requires a blog element, membership sections and a transactional function too.
Stationary
The business cards reflect the companies Identity, so each card has unique design.
Here are the Tech Spec:
65mm Square, 400gsm Silk, Printed Full Colour with Soft Touch Laminate & Spot Gloss
Website Design
The website is the gateway to membership, and will eventually become a resource center, It required a membership area and transaction element too. Audio, Video and Blogs form a large part of the Collective benefits so room for expansion was a must.
