Hair by Claire
Rebrand, Website (www.hairbyclairechesterfield.com), Social Media, Signage and Business Stationary.
Service
Identity, Website & Print
Client
Hair by Claire
Comments
"The sign looks great as does the website"
A selection of routes for the Identity were presented, with options on the logo style, fonts and colour palette.
The final design incorporated a mixture of the ideas; using a scissors icon for the logo, a soft colour palette using neutral colours and a couple of simple fonts.
Social Media
We set up, and are helping out with, their social accounts; integrating them with the website and using print to encourage participation from patrons.
The business is in a Grade II listed building so the opportunities for branding are minimal. Currently they have a small plaque and a pavement sign, which people have criticised for not including a phone number. It would be tempting to make the pavement sign minimal, maximising the aesthetic, but making the design legible has to be the core function. This was also a contributing factor in making the logo an icon, rather than text.
