Everclean had a website but it didn't generate new business, so when Graham asked us to provide a new website the focus was on achieving results.
Design
Here is how the old website looked...
The new website (images below) has mostly the same content. Refreshing the branding and a more consistent use of fonts, sizes and colours gives a more professional look. Whilst, updating the images and animating titles and graphics creates a more contemporary feel.
Traffic
In a very competitive market it can be difficult to break into the natural search charts. This is where creative search optimisation comes in; targeting specific search terms that other companies might not have thought about. Geographical terms, like "Cleaners in Crayford", and business sectors like "GP Practice Cleaner" help. If your business has a specialism like Graham's, who uses only Eco-Friendly products, it is important to have pages dedicated to this, optimised for those specific search terms.
Landing Pages and Google Ads
Google Ads work and you only pay per click. So, if you can narrow down your search areas and search terms then you have a cost effective, automatic traffic generator for your website that will lead to new business. For Everclean we created a small targeted campaign and then optimised this over a period of a few weeks. Once we had an effective set of campaigns we then hand over the reins to Graham. He can "play" or "pause" the campaigns at his digression.
"Hello mate, just wanted to let you know that i got an enquiry from a local GP surgery on Friday and went for a meeting today to discuss cleaning...Look's like we are on, potentially starting within the week"
If you would like to know more about how we work, please get in touch.
Many thanks
Ben
+44 (0) 7702 175 077
ben@ignitedmarketing.co.uk