Everclean - New Website & Traffic Leading to New Business

Everclean had a website but it didn't generate new business, so when Graham asked us to provide a new website the focus was on achieving results.


Design

Here is how the old website looked...

The new website (images below) has mostly the same content. Refreshing the branding and a more consistent use of fonts, sizes and colours gives a more professional look. Whilst, updating the images and animating titles and graphics creates a more contemporary feel.

Traffic

In a very competitive market it can be difficult to break into the natural search charts. This is where creative search optimisation comes in; targeting specific search terms that other companies might not have thought about. Geographical terms, like "Cleaners in Crayford", and business sectors like "GP Practice Cleaner" help. If your business has a niche like Grahams, who uses only Eco-Friendly products, it is important to have pages dedicated to this, optimised for those specific search terms.


Landing Pages and Adwords

Google Ads work and you only pay per click. So, if you can narrow down your search areas and search terms then you have a cost effective, automatic traffic generator for your website that will lead to new business. For Everclean we created a small targeted campaign and then optimised this over a period of a few weeks. Once we had an effective set of campaigns we then hand over the reins to Graham. He can "play" or "pause" the campaigns at his digression.


If you would like to know more about how we work, please get in touch.


Many thanks


Ben


+44 (0) 7702 175 077

ben@ignitedmarketing.co.uk